possum wrote:tired wrote:I find the whole mummy/undead thing slightly disturbing.
I find it COMPLETELY AWESOME. I am a huge horror fan....Universal Monsters, terrible indie films, Saw, etc etc. With kids in the house I don't get to watch nearly the amount of movies I'd like to so this is a nice little kid-friendly way to satisfy that side of me.
I think the mummies are great, especially the flying ones. I love the minifig with the black jackal head. These are going to be put to such good use at the office where I sit next to an Egyptian that no one likes! LOL
but that is the thing...if you saw the ad by Lego over at brothers-brick.com, Lego has always been about peaceful play. This could be seen in Lego's early history, about houses and space exploration. Even with the advent of castle and pirates, there was never really any hints of killing, at most imprisonment.
The phenomena of Lego resurging with adults is likely something unprecedented in the toy industry. Yes there is the occassional geeky Barbie or GI Joe collector but nothing this organised and widespread. In response to this, Lego has been increasing catering to the adult market. Why else would they release $200 pirate ships and $400 Death Star's. As a result, I believe that Lego is having a hard time maintaining its status as a neutral family toy and has somewhat become an adult competition to acquire the coolest (ie Collectable Minifigure frenzy along adults and ask a school child if they heard of Collectable minifigs)
When I played lego with my mom a decade ago, it was about houses and whatnot, building for a sense of achievement. While I believe that there is room for bloodless violence like Space Police or Pirates or Kindgoms. However, stuff like the undead should be left with video games and action figures. I'm pretty sure that parents would likely buy World Racers or Castle over Pharoh's Quest. Within the last few years, part of me sees Lego as overextending the niche or legacy that it was founded on.
If you want weapons or specialized figures, there is brickforge or custom decals for that. Lego shouldn't need to tarnish its reputation. Sorry if my post is a bit long.